To attract more members and keep them coming back, you’ll need to enlist the help of social media platforms. To be digitally smart means using your website as a landing page for potential new golfers interested in joining up with your club through various online marketing strategies such as Facebook advertising or organic promotion on Twitter, and don't forget to show off your club by posting on Instagram.
Good news! You don't have to hire an expensive social media guru because our expert has 6 great tips for increasing membership at any course...
1, Social Media
Social media marketing requires an understanding of your target audience. There is no one-size-fits all solution to the art of social media, and every golf club is different which means that each plan will be unique as well. But there are general guidelines you can follow like:
1) Create a Facebook page for your club."
2) Post images on Instagram regularly with captions about what’s going on at the course or perhaps some insider tips from people in your industry."
3) Use LinkedIn groups to promote upcoming tournaments or share professional insights among members who might benefit most from them."
Informational Social Media Marketing Strategies That Will Help Increase Golf Club Membership.
You can increase your membership sign-ups by creating a prize giveaway for an item from the Pro Shop. To do this, you'll need to boost posts on Facebook and have people visit your page in order to enter their email addresses into the giveaway form. Once they give away that information, it’s only a few emails until more of them join!
3, Event Participation
Promoting your events on social media will help bring awareness to new people about the exciting activities that you have at your golf club. Recording events and posting on social media and your website, should lead to a boost in membership enrolments as well!
4, Build Awareness Through Email
One good way to increase awareness of your social media pages is through email. Each time you send out an email, include social buttons so readers can click and follow on Facebook or Twitter accounts. It multiplies any membership drives initiated in the newsletters as well. Using an email marketing service like Mailchimp is a great starting point, and is free for the first 2000 contacts.
5, Entice New Members With Great Photography
If you can capture your inner photographer and create content that makes the golf club look exciting, it may be able to attract real visitors on social media.
Try thinking of a post as an advertisement for your golf course every now and then. While not all posts should promote yourself, pictures of groups enjoying themselves at the clubhouse or playing will show how much fun people have there.
6, Engage With Golfers’ Needs & Desires
Social media is a great place for golfers to make friends and share information about the sport. If you focus on providing useful, engaging content that will drive engagement with your club's social media pages, memberships will rise as more people learn how awesome it would be to join our club!
Finally, Is Your Website In Great Shape
Social media can be the perfect way to increase membership for your golf club. But if you want this social media strategy to work, it’s essential that your website is fast-loading and easy to navigate on mobile devices. Now you know what steps are next! It's time to get to work on spreading the word, and increasing your membership.